On April 20th, 2023, India saw the opening of its second Apple store in the country. The new store is located in the Select Citywalk Mall in Saket, New Delhi, and covers an area of over 20,000 square feet. This is a significant move by Apple as it seeks to expand its presence in India, one of the world’s fastest-growing smartphone markets.
The new Apple store in Saket features a modern design with large glass facades, an open layout, and high ceilings. It’s located on the ground floor of the mall, near the main entrance, making it easily accessible to shoppers. The store’s interior is fitted with wooden tables and minimalist shelves that showcase Apple’s products, including the latest iPhone models, Mac computers, Apple Watches, and iPads.
The store also has a dedicated area for the Apple Support Genius Bar, where customers can get assistance with technical issues and repairs for their Apple devices. There’s also an Apple Arcade section where customers can try out Apple’s gaming service and a Today at Apple space where customers can attend workshops and classes on using Apple products.
The opening of the Saket store comes two years after the launch of Apple’s first retail store in India, located in Mumbai’s Bandra Kurla Complex. Apple’s entry into the Indian retail market has been a slow and steady process due to the country’s strict regulations on foreign direct investment in retail. However, with the Indian government recently relaxing these regulations, Apple has been able to expand its retail presence in the country.
The opening of the Saket store is a significant milestone for Apple as it seeks to establish a stronger foothold in the Indian market. India is the world’s second-largest smartphone market after China, with a population of over 1.3 billion people. However, Apple has struggled to gain a significant market share in India due to the high prices of its products and intense competition from local smartphone manufacturers such as Xiaomi and Samsung.
To overcome these challenges, Apple has been making significant efforts to localize its products and services for the Indian market. For example, the company recently launched a new version of its online store in India that offers customers a more personalized shopping experience, as well as financing options and trade-in programs.
In conclusion, the opening of the Apple Store in Saket is a significant step for Apple as it seeks to expand its presence in India. The store’s modern design, ample space, and customer-friendly features are sure to attract a lot of attention from shoppers. As Apple continues to localize its products and services for the Indian market, we can expect to see more growth in the company’s retail business in the country.